Case study Essay Example | Topics and Well Written Essays - 1000 words - 9

Case study - Essay Example On the pricing side, it is necessary to know what the prices should be, and what the price customers are willing to pay is. The company should be in a position to offer value addition to products and services, in order to enhance sustainability, and sustain a strong and consistent customer base. Products need to be designed according to the requirements of the customers, and the materials should conform to quality and pricing standards. After the transformation of the raw materials into finished goods through the manufacturing processing, these are packed and shipped to the various customers. It is important that the company receive relevant feedbacks from the manufacturing, suppliers, logistics and most significantly from the customers. It is necessary to offer the most economical and competitive prices to the customers, by reducing costs and increasing margins to the optimum level and also ensuring high quality products through satiation of the demands of the customers. The demand and supply aspects of the company should be continually increased, so as to be able to offer enhanced supplies for catering to a large demand for the products and services offered to the customers. (Produce best product, lowest cost). The Manugistics views are that there should be an integrated approach to the supplier relationship management and the supply chain management by strengthening pricing and optimizing revenue generation. It is therefore to be ensured that increased levels of demand side and the supply side of marketing are aimed at; thereby the pricing and optimization aspects could be taken care of. However, it is necessary to have complete knowledge about the customers’ profiles, including segmentation of markets based on the ‘ability to pay’ concept. (Produce best product, lowest cost). The best product mix provided to product locations