International business environment Case Study Example | Topics and Well Written Essays - 250 words

International business environment - Case Study Example These changes in the external economic environment meant that McDonald’s had to adapt to the local conditions where shortages were the order of the day, prices were controlled by the government, and inefficiency was the hallmark of the economic system and finally, challenges in procurement of raw materials for its products. Since Russia went through the stages described above, McDonald’s had to reorient its strategy to meet the challenges posed by these changes in the external environment which impacted the operations of its stores in Russia. Further, with price control and rationing of raw materials, McDonald’s had to cope with uncertainty in procurement which pushes up costs but the end user price remains the same for its finished products. Finally, working with government officials presented challenges of its own which meant that the way in which managers at McDonald’s dealt with government officials impacted its operations as well. These are some aspec ts of the external economic environment which impacted the operations of McDonald’s in